User experince
We commit to providing a rewarding user experience that builds upon users’ requirements, satisfies their expectations and delivers the intended function.
A user-centric design
Our products and solutions aim to exceed the expectations of our users. To stay on top of our game, we follow a design thinking process that puts users’ experience at its core. We understand that no two users are alike, and their experience subjectively depends on their usability and interaction with our solutions.
To understand our users’ desires, needs, requirements and expectations, we employ various tools to capture their voice, listen in on their pain points and benchmark our solutions against our competitors’. We proceed by translating such notes to technical requirements to innovate our solutions.
To ensure our user experience is highly perceived in utility, ease of use, and efficiency, we follow the DMAIC strategy to ensure our solutions are effective, accurately addressing our customers/users’ pain points at least meeting their expectations.
We also define our service quality dimensions to identify the measurements we need to focus on and reflect on how these dimensions are adopted in our tasks, assignments and jobs.
Dimension 1:
Reliability
Reliability is the ability to do the job within time and scope as error-free as possible with consistent performance across all requirements.
Dimension 2:
Responsiveness
Responsiveness relates directly to the time needed to respond to customer requirements, market changes, or technology changes.
Dimension 3:
Assurance
Assurance mainly captures sub-dimensions such as reputation, respect and attitude and overlaps with the other dimensions as it builds directly on them.
Dimension 4:
Empathy
Empathy stems from understanding our clients and users' requirements, needs, concerns, and circumstances.
Dimension 5:
Tangibles
Tangibles directly relate to visual aesthetics such as the physical appearance of the company's facilities, the logo design, the website, the choice of colours in the marketing materials.
We also define our service quality dimensions to identify the measurements we need to focus on and reflect on how these dimensions are adopted in our tasks, assignments and jobs.
Dimension 1:
Reliability
Reliability is the ability to do the job within time and scope as error-free as possible with consistent performance across all requirements.
Dimension 2:
Responsiveness
Responsiveness relates directly to the time needed to respond to customer requirements, market changes, or technology changes.
Dimension 3:
Assurance
Assurance mainly captures sub-dimensions such as reputation, respect and attitude and overlaps with the other dimensions as it builds directly on them.
Dimension 4:
Empathy
Empathy stems from understanding our clients and users' requirements, needs, concerns, and circumstances.
Dimension 5:
Tangibles
Tangibles directly relate to visual aesthetics such as the physical appearance of the company's facilities, the logo design, the website, the choice of colours in the marketing materials.
